Ananda – Gopaljee Dairy
Gopaljee Dairy group, one of the largest producers of milk and dairy products in North India, required branding and identity development.
The name Ananda was proposed to create an identity, distinct from other group companies. An extensive range of designs for packaging, as well as communication for press ads and point of sale, were executed. Concepts for film, radio and digital marketing were developed to reach a wide audience. The evolution of brand Ananda from Gopaljee took over five years.