A common household name for jam, ketchup, pickles, instant food, custard, jelly, cornflakes and vermicelli – Tops has been a fast growing food brand.
The client was looking for a new evolved identity, in keeping with its rapid evolution. A brand overhaul was undertaken, and new visual identity created for communication, packaging and films. Ad films were conceptualised and executed for Tops jam, pickle and ketchup. Sharman Joshi was commissioned as the brand ambassador. The ad films were directed by Pradeep Sarkar.
Aqua created a consistent look for Tops press, outdoors and event communication. A wide range of new product packaging was developed for food sauces, culinary pastes, cocoa, cookies etc