As the shift to digital media gains momentum, Economic Times of the Times of India group, used the annual government Budget announcement as a platform to promote it’s website economictimes.com
Aqua undertook the online communication of Prime Minister Narendra Modi’s first Union Budget announcement. The brief was to create a hype around budget announcements and drive eye balls to the economictimes.com website. Communication created used eye catching and thought provoking headlines. Narendra Modi’s caricature was a visual identity and Budget Modified identity was developed for the project.