Godfrey Phillips India
Aqua has been involved in design and development of packaging, advertising and offer communication for various tobacco and non-tobacco products.
Design of a range of new products including candy, tea and pan-masala was also undertaken. This involved developing brand architecture, nomenclature, packaging, and communication through point of sale and press advertisements.
Some of the brands worked on include Four Square, Red & White, Stellar, Cavanders, Tipper and Macropolo. In-shop and on-shop communication for new product launches, special offers and schemes were developed.